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Leibniz Institute for Prevention Research and Epidemiology – BIPSLeibniz Institute for Prevention Research and Epidemiology – BIPS

Why 75% of health information fails—and what AI has to do with it

Prevention and Evaluation Podcast

This episode of the Digital Public Health Podcast addresses one of the central questions of our time: How do we find reliable health information, and why do we often find it so difficult? Host Rasmus Cloes speaks with Prof. Kai Kolpatzik, MD, about health literacy as an underestimated key to better health and effective prevention.

[Translate to Englisch:] Ein Mann im Profil.

Googling a headache and ending up with a brain tumor. Based on this everyday scenario, it quickly becomes clear: more information doesn’t automatically mean better decisions. On the contrary: about three-quarters of people in Germany have difficulty correctly understanding, evaluating, and applying health information to their own lives. Why is that?

We’ll explore how the search for information has changed—from Apotheken Umschau to Google, and on to AI-powered answers and social media. What opportunities does this create, where do the risks lie, and why is trust in sources becoming increasingly important? Particularly intriguing: What happens when AI summarizes content and traditional health portals lose visibility?

We also discuss why health literacy isn’t just an individual responsibility but also requires political action. From Nutri-Score to prevention to structural changes in the healthcare system: Which measures can truly make a difference?

An episode about the future of health information and what we need to navigate an increasingly complex digital world effectively.

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