Bremen Colloquium on Epidemiology: Digital Nudging - concept, empirical findings and governance

Prevention and Evaluation Events

The lecture will introduce nudges and digital nudges, highlighting their positive nature in steering behavior compared to the manipulative elements found in dark patterns and sludges. The differentiation between these concepts is crucial for understanding their impact on user behavior.

[Translate to Englisch:] Smartwatch am handgelenk und Sportgeräte.

Digital nudges could be an effective way to bring about behavioral change in digital environments.

The potential effectiveness of digital nudges in bringing about behavioral change in the digital realm is a fascinating aspect, especially given the increasing use of various digital tools in almost all aspects of our lives.

Discussing the pros and cons of using digital nudges will offer a perspective on their utility, addressing both the positive outcomes they can achieve and potential concerns related to user autonomy and privacy.

The emphasis on governance structures is particularly important. Since nudges can influence decision-making processes, having clear guidelines and control mechanisms is essential to ensure ethical and responsible use.

Speaker:

Prof Dr Lucia Reisch

Director of the El-Erian Institute of Behavioural Economics & Policy, University of Cambridge, and

Leibniz - Chair at Leibniz-Institute of Prevention Research and Epidemiology – BIPS, Bremen

11.01.2024 - 3:00 pm - 4:00 pm CEST

Online: Zoom Meeting - ID: 638 8411 0653, code: 990315

Further questions:

Sarah Forberger

Tel. 0421/ 218-56 907

Email: forberger@leibniz-bips.de