New podcast episode: How does an idea become a DiGA?

In the new episode of the Digital Public Health Podcast, host Rasmus Cloes talks to Malte Bornholdt about the growing costs and strict regulatory measures in the DiGA market. But what does this mean for founders who are starting out with a new idea today—and which hurdle ultimately determines success or failure?

Malte shows what it takes to develop a functioning DiGA: a clear concept, stable software, approval as a medical device, a well-planned study, and patience. A lot of patience. Because short development times today result in complex processes that take years and require a great deal of expertise.

One focus of the conversation is the pain app HELP, which takes a successful analog procedure and turns it into a digital solution for many thousands of people affected by pain. Malte describes why this app has the potential to help millions of people—and what scientific and regulatory steps it is going through on its way to becoming a DiGA.

Rasmus and Malte talk openly about financing, study design, the BfArM, the role of doctors, and the challenges of marketing. Because an approved app is not enough: it must be used, it must work, and it must be convincing in the long term. This is precisely where a good idea is separated from a sustainable product.

Finally, Malte looks ahead: AI, performance-based remuneration, new certificates, and the growing importance of digital care. Despite increasing requirements, he is optimistic—because idea development remains dynamic, and the demand for digital solutions is growing faster than the industry can keep up.

Watch/listen now and gain exciting insights:YouTube, Spotify, Apple, Dezer

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